Free Gym Marketing Guide

Amazon Leisure's free guide to marketing your gym is designed to serve as a resource for gym and health club owners with ideas ranging from improving your online presence to NHS referrals, the guide is gym and health club specific but contains information that could be useful for other industries.

This originally appeared as a downloadable PDF guide, but the information has since been updated and expanded. The updated guide was posted in sections on the Amazon Leisure Wordpress blog and on the Amazon Leisure News Page.

Now that all of the parts have been uploaded, the updated guide is available to download in PDF format.

Download the 'Guide to Promoting your Gym' Version 2.



Part 1: Marketing Online

The first section of this guide talks about how important it is to have an online presence and has advice on which things to consider and some things to avoid when setting your website up. The second section talks about engaging with social media which can be one of the best ways to promote your gym if you are working with a very limited marketing budget.

Read Part 1: Marketing Online.


Part 2: Promotions and NHS Referrals

The first part of this guide has some ideas for promotions to help retain your clients and encourage new customers. The second section talks about how you could get involved with the NHS referral scheme which runs in several areas of the UK and allows doctors to prescribe gym sessions to their patients.

Read Part 2: Promotions and NHS Referrals.


Part 3: Marketing Locally

The first section of this guide has advice on how to submit a press release to your local paper with information on what kind of press release is most likely to get published. The second section has some ideas on getting involved with your local community from charitable events to strategic partnerships with local businesses.

Read Part 3: 'Marketing Locally'.


Part 4: Offer Something Different

The first section of this guide has suggestions on different packages you can offer your customers to give your gym a wider appeal. The second section has some ideas on competitions you can run between your gym members or against other gyms in the area.

Read Part 4: 'Offer Something Different'


Part 5: Specialising and Staying Informed

The first section of this guide has suggestions on different ways you can specialise your gym to make it more appealing to a niche market. The second section has some ideas on gathering information that can help your gym improve and retain members.

Read Part 5: 'Specialising and Staying Informed'


Part 6: Know Your Customers

The first section of this guide has advice on getting to know your customers better. The second section has some ideas on how to market yourself as an ambassador for your gym.

Read Part 6: 'Know Your Customers'.